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Marketing Tips

 

Below you will find assets for announcing the introduction of Go 4-D foot scanning technology and 3D printed custom orthotics into your healthcare facility.

Your clinic has a distinct advantage as a leader in your community, and you want the world to know! We recommend using as many internal and external promotional opportunities as  possible.

 

Internal Promotion:

  • Clinic website
    • Home page announcement
    • Update existing orthotic page
  • Update clinic brochures
  • Email blast
  • Contact your practice management software. You may be able to send an email blast directly through your software or export the patient email list and send it from a clinic
    email account.
  • LinkedIn post
    • Doctor(s)
    • Clinic
  • Facebook post
  • Health blog (use content from Orthotic web page)
  • E-newsletter/print newsletter
  • Internal posters
  • Patient brochures

 

External Promotion:

  • Ad in local community paper
  • Send press release to local community paper(s) and radio station(s). They may want to run a story on your clinic!
  • Send press release to any and all health bloggers (patients, friends, family, neighbors)

 

Proposed Marketing Launch Schedule:

The launch date is when you start to submit custom orthotic orders to Go 4-D. The key to success is know who is responsible for what and committing to a deadline. Take some time to determine who will complete each activity (in red) and amend the execution date as needed. Then get ready to be busy!

 

*Note that there are phrases below in italics that require customization with your clinic contact information or may be optional for you to include.

Clinic Website:

  • Home page panel or sliding banner
  • Get in the Comfort Zone with our new 3D printed Customer Orthotics!
  • The lattice-design of our 3D printed custom orthotics creates the most lightweight, comfortable, and corrective fit you will ever experience. Learn more about our new orthotics and foot scanning technology <hyperlink to orthotic page>

 

Orthotic Page:

  • 3D printed custom orthotics offer precision and comfort. <orthotic image and scanners>
  • The team/doctors <use the same terminology found on the rest of your website> at insert clinic name are at the cutting edge of new technology and products that will give our patients the best results possible, so they can live an active and healthy lifestyle.
  • As part of our commitment to innovation, our clinic offers 3D foot scanning with dynamic gait analysis to enable both orthotic recommendations and 3D printed custom orthotics. The team/doctors <use terms that are throughout your site> at insert clinic name will analyze your findings and prescribe a 3D printed custom orthotic just for you.
  • The lattice-design of the 3D printed custom orthotic is superior in every way because they are lightweight and comfortable while helping to correct the biomechanical problems that lead to pain and discomfort.
  • 3D printed custom orthotics allows your foot specialist to design a device that has more precision and comfort than ever before.
  • For areas of your foot where more biomechanical control is needed, the 3D printer fills the lattice-spaces without making the orthotic thicker or heavier.
  • Other segments of the foot may require more or less support and flexibility. 3D printing can achieve all of this through variable filling of the lattice-framework without the bulkiness or other custom orthotics.
  • Our 3D printed orthotics are thin and lightweight, so they will fit in most of your footwear.
  • By wearing your 3D printed custom orthotic as prescribed, you will be pain free faster!
  • About 3D Printing:
    • 3D printing, also called additive manufacturing, is known to be very precise, and therefore, more reliable than error-prone manual manufacturing, which has dominated the custom orthotic industry since the 1950s. Unfortunately, 3-D printing custom orthotics had not been an option due to slow printing speeds and materials that lacked accuracy, durability and comfort.
    • HP Inc. broke through those barriers through the introduction of a revolutionary Multi Jet Fusion 3D printer, patented biocompatible nylon printing powder and lattice-design that offers unprecedented comfort and control, while maintaining a thin profile that will fit in most shoes.
    • To learn more and schedule your appointment today call us at <insert clinic phone number>.

 

Email Blast:

  • 3D printed custom orthotics offer precision and comfort. The team/doctors <use terms that are throughout your site> at <insert clinic name> are at the cutting edge of new technology and  products that will give you the best results possible, so that you can live an active and healthy lifestyle.
  • As part of our commitment to innovation, we are excited to offer Footscan technology and 3D printed custom orthotics to the patients at our insert name of clinic.
  • The lattice-design of the 3D printed custom orthotic is superior in every way because they are lightweight and comfortable while helping to correct the biomechanical problems that lead to pain and discomfort.
  • 3D printed custom orthotics allows your foot specialist to design a device that has more precision and comfort than ever before.
  • For areas of your foot where more biomechanical control is needed, the 3D printer fills the lattice-spaces without making the orthotic thicker or heavier.
  • Other segments of the foot may require more, or less, support and flexibility. 3D printing can achieve all of this through more or less filling of the lattice-framework without the bulkiness or other custom orthotics.
  • Our 3D printed orthotics are thin and lightweight, so they will fit in most of your footwear.
  • By wearing your 3D printed custom orthotic as prescribed, you will be pain free faster!
  • To learn more about our scanning technology and 3D printed custom orthotics, visit us at <insert clinic website and hyperlink>
  • To schedule your appointment for a gait analysis assessment call us at <insert clinic phone number>
  • Our clinic is always accepting referrals of your family, friends and colleagues!

 

Newsletter:

  • 3D printed custom orthotics available exclusively at <insert clinic name>
  • Get in the comfort zone with our new 3D printed custom orthotics and experience pain relief and performance like never before. Using the gold standard in foot scanning and gait analysis technology, our doctors will analyze thousands of data points to design a 3D printed, lightweight, comfortable and corrective orthotic that will fit in most of your shoes.
  • 3D printed custom orthotics may be helpful for several painful conditions:
    • Heel pain/spurs
    • Plantar fasciitis
    • Metatarsalgia (painful ball of the foot)
    • Painful bunions
    • Shin splints
    • Knee pain
      <Orthotic image>
  • The doctors <use terms that are throughout your site> at insert clinic name are at the cutting edge of new technology that will give you the best results possible so that you can live an active and healthy lifestyle.
  • Call today to learn more about our scanning technology and new 3D printed custom orthotics <insert clinic website and contact info>

 

Social Media Posts:

Clinic Facebook Page – We recommend posting 2 weeks before you start sending orthotic orders, one week before, and one week after.

  • Posting #1
    Get in the comfort zone with our new 3D printed custom orthotics <orthotic image>
    The lattice-design of our 3D printed custom orthotics creates the most lightweight, comfortable and corrective fit you will ever experience. Learn more about our new orthotics and foot
    scanning technology.  Learn more at <hyperlink to orthotic page on clinic website> and call today for your foot exam and gait assessment <insert clinic website and phone number>
  • Posting #2
    As part of our commitment to innovation, our clinic is excited to announce the installation of 3D foot scanning with dynamic gait analysis to enable both orthotic recommendations and 3D printed custom orthotics. The team/doctors <use terms that are throughout your site> at <insert clinic name> utilize this technology to design a more precise orthotic that is 3D printed with the utmost accuracy, specificity and design features that has never been possible under traditional manufacturing methods.
    <scanner image>
    Learn more at <hyperlink to orthotic page on clinic web site> and call today for your foot exam and gait assessment <insert clinic website and phone number>
  • Posting #3
    Do you have a bag of orthotics in your closet at home and still have foot pain? Are your orthotics too thick and bulky to fit into your shoes?  If you answered YES to either of these questions you will be excited to learn that the wait is over – we have a solution for you! <insert clinic name> is excited to offer 3D foot scanning with dynamic gait analysis to enable both orthotic recommendations and 3D printed custom orthotics. The lattice-design of our 3D printed custom orthotics creates the most lightweight, comfortable and corrective fit you will ever experience.
    Learn more at <hyperlink to orthotic page on clinic web site> and call today for your foot exam and gait assessment <insert clinic website and phone number>


LinkedIn Post: Healthcare Practitioner(s) & Clinic Profiles

  • The team/doctors <use terms that are throughout your site> at <insert clinic name> are at the cutting edge of new technology and products that will give patients the best results possible, so they can live an active and healthy lifestyle.
  • As part of our commitment to innovation, our clinic is excited to announce the installation of 3D foot scanning with dynamic gait analysis to enable both orthotic recommendations and 3D printed custom orthotics. The team/doctors <use terms that are throughout your site> utilize this technology to design a more precise orthotic that is 3D printed with the utmost accuracy, specificity and design features that has never been possible under traditional manufacturing methods. <scanner image>
  • Learn more at <hyperlink to orthotic page on clinic web site> and call today for your foot exam and gait assessment <insert clinic website and phone number>

 

Press Release to Local Papers and Radio Stations:

  • The team/doctors <use terms that are throughout your site> at <insert clinic name> are at the cutting edge of new technology and products that will give patients the best results possible, so they can live an active and healthy lifestyle.
  • As part of their commitment to innovation, the clinic is excited to announce the installation of 3D foot scanning with dynamic gait analysis to enable both orthotic recommendations and 3D printed custom orthotics. The team/doctors <use terms that are throughout your site> utilize this technology to design a more precise orthotic that is 3D printed with the utmost accuracy, specificity and design features that has never been possible under traditional manufacturing methods.
  • To learn more about this exceptional innovation call insert clinic name at <insert clinic phone number> or stop by <insert clinic address and website URL>

 

 

If you have any questions, please feel free to contact us at:
support@go4-d.com or 1-888-353-4643

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By |2021-06-02T16:22:41-04:00June 2nd, 2021|Comments Off on Marketing Tips

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